Tuesday, July 26, 2011

Butterfly ... what's in a name?


Butterfly table tennis - original logo
Hikosuke Tamasu chose the brand name Butterfly because the butterfly was an image of peace and beauty throughout the world.
This was in stark contrast to the horrible experiences he'd witnessed during World War Two. In 1945 as a young soldier, he was only 2km away from Hiroshima when the atomic bomb was dropped on Japan.
In the decades that followed, he tried very hard to diplomatically maintain friendly relations with all the nations in the world as he built up his company.

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